This article in The Des Moines Register demonstrates that curb appeal is a big factor in home sale speed and price, and that brick’s appeal to buyers is fairly universal.  Do you have a glut of homes for sale in your community?  Homes selling below market or assessed value?  How many of those homes are clad in brick rather than other materials?

It’s a fact that home owners over the last 10-20 years had little choice in the materials used on the homes they bought from tract builders, which is why we now have subdivision after subdivision filled with cheaply-sided homes indistinguishable from their neighbors.  Design standards could have prevented that.

I know, I know — no one wants the local government telling home owners how to build their homes because we want to preserve choice.  But, how much choice has the average home buyer had when picking a new subdivision home?  By using design standards to insist that developers build with quality and variety,  communities can ensure choice and provide neighborhoods that are more resilient to economic downturns.

After reclaiming clay brick pavers from street projects, the City of Galena debates what to do with them - take advantage of a market demand for the historic bricks or save them for future use. Read the article here.

APA tackles design review

In its July issue of Zoning Practice, the American Planning Association provides useful advice for any community considering the adoption of design/architectural standards, especially when a design review board will be involved.

The article, written by James R. Brindell, makes several great points about both the code language used to regulate building design and the way in which design review boards implement those standards.  Notably, Brindell points out that members of design review boards or committees need not only be qualified to make judgments about design, but also to make those judgments in the complex legal context of a quasi-judicial body.  In other words, just being an architect is not enough.  Board members also need to be trained how to make and record legally-defensible judgments.

Interestingly, Brindell seems to throw cold water on the commonly-held belief that design review exists as a kind of distiller for broad, subjective (and easier to write) design standards.  In Brindell’s view, design review by a qualified board does not relieve a jurisdiction of the difficult work of writing clear, objective, measurable standards.

This might lead one to ask, “If the standards still have to be objective, with little room for interpretation, then what’s the point of doing design review at all?  Why not simply write clear, concise, formulaic standards, adherence to which can be determined by a staff planner?”  And this person would have a great point.

With rare exception, Heartland Brick Council advises communities to regulate the most significant components of building design — materials, scaling, facade articulation, roof forms, etc. — with clear, objective language that can be assessed by anyone familiar with development applications and scaled drawings.  In doing so, communities get the greatest possible positive impact without 1) excessively interfering in the design process for private properties, and 2) without the greatly expanded administrative burden that goes along with design review and design review boards, and 3) without slowing the development approval process and costing builders time.  Time, after all, typically costs builders much more than the marginal increase in cost posed by the required design enhancements.

If a community insists on full design review, however, Heartland Brick Council is happy to provide the training to review board members that Brindell recognizes as sorely lacking.  To take advantage of this or any of our free community planning services, please contact me toll free at 866.644.1293

Aaron Steele, AICP

The American Planning Association’s National Conference is just around the corner and in Heartland Brick Council’s back yard!

Look for Heartland Brick Council and the rest of the Brick Industry at booths 614 and 616 at the Minneapolis convention center, April 25-28.  Also, Heartland Brick Council will be hosting a hospitality suite in the Minneapolis Hilton, Marquette V (near the skyway doors to the Convention Center).  On the way to your conference sessions, stop by for a free travel mug full of Starbucks coffee and a continental breakfast!  All conference attendees from the Heartland (Iowa, Minnesota, Wisconsin, North Dakota, South Dakota, Nebraska, Kansas, Missouri) are invited to attend.  Just print out the invitation (coming soon) and bring it with you.

Sunday, April 26     7 a.m. - 9 a.m.

Monday, April 27   7 a.m. - 9 a.m.

Tuesday, April 28   7 a.m. - 9 a.m.